Company Overview:
Party City Holdco Inc. (PCHI) is a global leader in the celebrations industry. A vertically integrated designer, manufacturer, distributor, and retailer, PCHI offers consumer party goods in more than 100 countries around the world.
PCHI team members demonstrate a daily commitment to the company's Brand Purpose: to inspire joy by making it easy for customers to create unforgettable memories by connecting them to everything they need for life's many celebrations.
PCHI operates multiple business divisions, including the Retail Division and the Consumer Products Division. On the retail side, Party City (partycity.com) is a leading omnichannel retailer in the celebrations category, operating more than 800 company-owned and franchise stores throughout North America. Additional Halloween City (halloweencity.com) pop-up storefronts are also located throughout North America seasonally. Comprising the Consumer Products Group are design and manufacturing entities Amscan, an industry leader across multiple celebrations goods and costumes, and Anagram, a dominant player in balloons.
Job Overview:
The D/SD Integrated Marketing leads a key “PCHI Omni-Marketing Center of Excellence” team in achieving PCHI competitive advantage as the industry-leader in the celebration sector, supporting our purpose and promise to inspire joy by making it easier to create unforgettable memories. Reporting into the SVP, PCHI Enterprise Marketing, he/she will be responsible for driving sustainable business growth through the strategy, integration and realization of the enterprise omni-channel go-to-market plan that enables a frictionless and distinguished customer experience.
The (D/SDEIM) will work across business units (Consumer Products, Business Solutions and Retail) and across cross-functional partners (merchandising, operations, finance, channel marketing, CRM, media, brand management, creative, insights, customer experience and ecommerce teams) to architect and activate an integrated owned, earned and paid marketing strategy and tactical execution plan, delivering against the overall enterprise sales and brand plan. He/she will lead a team of omni-integrated marketers, activation specialists and external agency resources in delivering excecutional excellence.
The (D/SDEIM) will lead by example, to develop a customer obsession mindset in all aspects of business, leading to effective and differentiated solutions that deliver a superior customer experience across the customer decision journey. He/She will be a prolific teacher, having an outsized impact on the total marketing organization in furthering individual capabilities and total team bench-strength improvement.
Responsibilities and Duties:
Enterprise Annual Planning – B2B and B2C
- Leverage customer, category and product insights to inform short and long term decisions that generate business growth
- Build and maintain competitive marketing history to inform our future plans and programs
- Architect, align and socialize the YOY enterprise Marketing calendar (reflecting the comprehensive marketing strategy over a rolling 18-month period), as the conduit between customer experience, insights, marketing, merchandising, operations, finance and product development
- Synthesize channel and integrated marketing budgets into a total Marketing (above and below the line) forecasted YOY plan
Quarterly Planning, Channel Integration and Activation
- Provide guidance for integration between channels to unify and maximize the customer experience across the customer decision journey (awareness, engagement, loyalty)
- Lead all entity Integrated Sales Planning process, building quarter over quarter and annual owned, earned and paid integrated marketing plans
- Synthesize and orchestrate omni-channel, integrated plans
- Build new programming and to support new value propositions
- Develop communication strategy against our key customer targets and programs
- Work with the Content Studio Director to develop a content plan by Period
- Maintain tight standard for all creative that reinforces the brand vision, mission and positioning attributes while delivering on business goals
- Work with operations team to ensure flawless execution
- Actualize quarterly budgets against the forecasted plan
Optimization, Executional Excellence and Governance
- Manage the total marketing budget with the finance team to ensure we deliver against our forecast
- Pro-actively view business results and recommend course correction to maximize the business outcome
- Effectively communicate and evangelize new growth ideas, visions, programs and opportunities to a variety of cross-functional partners
- Continuously improve how we work with our internal/external partners to execute cross-channels with excellence; course correct when necessary, introduce new processes as required, drive buy-in/compliance
- Manage the orchestration of all assets against timing plans to ensure we meet all deadlines
- Ensure input and approval governance across all cross-functional partners; Merchandising, Finance, Agency, Content Studio, Channel Marketing and Brand Management
- Ambassador for PR and creative asset agency; manage scope and actualization, implement report cards, course correct/coach to improve results
Enterprise Reputation Management
- Lead Enterprise public relations strategy in partnership with corporate communications
- Co-build consumer public relations strategy and activation plan- annual plan and quarterly integration plans
- Public relations crisis management in partnership with corporate comm’s
- Oversee and lead consumer public relations agency
Build Best-In-Class Collaboration Culture:
- Change management through setting direction and urgency, building a coalition of support, communicating widely, overcoming resistance to change and facilitating implementation of successful change actions
- Build an omni-marketing planning organization, enabling customer growth strategies, while ensuring flawless marketing delivery and a continuous focus on operational transformation
- Evangelize an agile culture of customer-obsession and brand value
Leadership Influence:
- Proven leadership and team building/management skills with direct reports
- Lead a team of integrated marketers; manage workplans and Powering Achievement plans to build team bench-strength
Business Acumen:
- Gets Epic Results: We think big & then make it happen. We visibly and actively lead PCHI’s purpose, promise and priorities by engaging key stakeholders and employees in an effort to keep moving forward. We are agile. Our nimble approach to work allows us to INNOVATE, take risks and find new ways to deliver faster for our customers. We lead transformations. We utilize resources to take action and remove obstacles. We are DECISIVE and get important things done.
- Contagiously Collaborative: We work together as a team; we share, challenge and build together. We exude high energy and passion for our work. We are influential, and ADAPTABLE to the needs of others. We can see across PCHI and know how our work impacts others. We demonstrate a “One-PCHI”, enterprise mindset in managing our work and breaking down silos. We work cross functionally and act INCLUSIVELY in how we make decisions and define new ways of working.
- Maniacal Customer Focus: We’ve got a wild enthusiasm for our customers – listening to their needs, anticipating what they may want, constantly considering how to bring joy to their celebrations. We demonstrate a CUSTOMER FIRST approach to our work. THINKING FROM THE OUTSIDE IN, we put the customer as our focus when making decisions before considering internal or additional factors
Qualifications:
- Bachelor's Degree in Business/Marketing or commensurate experience
- 10+ years of retail marketing strategy experience, 5+ years in integrated planning and 5 years of activation management in omni-channel go to market systems
- Expertise in brand strategy, brand building and communication strategy
- Technical requirements: WORD, Excel, very deep Power Point experience is a must
Expected Salary Range: $135,080 - 155,350
