Company Overview:
Party City Holdco Inc. (PCHI) is a global leader in the celebrations industry, with its offerings spanning more than 70 countries around the world. PCHI is also the largest vertically integrated designer, manufacturer, distributor, and retailer of party goods in North America.
PCHI team members demonstrate a daily commitment to the company's Brand Purpose: to inspire joy by making it easy for customers to create unforgettable memories.
PCHI operates across multiple businesses within its Retail Division and Consumer Products Division. On the retail side, Party City (partycity.com) is the leading omnichannel retailer in the celebrations category, operating more than 800 company-owned and franchise stores, as well as Halloween City (halloweencity.com) seasonal pop-up stores. The Consumer Products Division includes design and manufacturing entities Amscan, an industry leader in celebration décor, tableware, costumes, and accessories, and Anagram, the global market leader in foil balloons.
PCHI is headquartered in Woodcliff Lake, N.J. with additional locations throughout the Americas and Asia.
Job Overview:
The Marketing Manager is a passionate marketer who enjoys creative thinking, brings bold new ideas for reaching consumers, and is data and analytics minded. The Marketing Manager works with the support of marketing and merchandising leadership to develop, deliver and execute on goals, go-to market strategies and marketing campaigns. The MM is part of the marketing campaign team responsible for informing the strategic direction and positioning of products, drives customer acquisition strategy and collaborates in the design of customer retention and digital sales acceleration. The Marketing Manager plays an important role in helping define the brand voice and overall brand positioning strategy.
Responsibilities and Duties:
- Builds local and national marketing campaigns including developing campaign strategy, tactics, communication and creative strategy that deliver on our brand promise of making joy easy
- Serves as voice and expert of marketing strategy for assigned product categories; leveraging customer and campaign performance, data and analytics to support strategic decision making.
- Identify new opportunities for campaigns or content moments based on user research, consumer behavior, seasonal moments or macro environement
- Rapidy experiments and iterates within campaigns to drive continuous optimization of key KPIs such as awareness, consideration, conversion and sales
- Conducts performance analysis during and post campaigns, capturing key opportunities for optimization and future thinking
- Responsible for building strategic campaigns as well as tactical execution within a go-to market strategy that is socially, video and low to mid fidelity content lead
