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Manager, PR & Influencer Marketing in Woodcliff Lake,NJ at Party City Holdings Inc.

Date Posted: 2/9/2024

Job Snapshot

  • Employee Type:
    Full-Time
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    2/9/2024
  • Pay Range
    $80,000.00 - $100,000.00 Salaried

Job Description

Company Overview:


Party City Holdco Inc. (PCHI) is a global leader in the celebrations industry, with its offerings spanning more than 70 countries around the world. PCHI is also the largest vertically integrated designer, manufacturer, distributor, and retailer of party goods in North America.

PCHI operates across multiple businesses within its Retail Division and Consumer Products Division. On the retail side, Party City (partycity.com) is the leading omnichannel retailer in the celebrations category, operating more than 750+ company-owned and franchise stores. The Consumer Products Division includes design and manufacturing entity Amscan, an industry leader in celebration décor, tableware, costumes, and accessories. 

PCHI is headquartered in Woodcliff Lake, N.J. with additional locations throughout the Americas and Asia.

Job Overview:

The PR and Influencer Marketing Manager is the internal expert and liaison for brand PR & influencer strategy, direct press / talent relationships and influencer activation, in support of the overall marketing strategy to drive brand visibility and engagement.

Responsibilities and Duties:

  1. Develop PR Influencer Strategy:
  • Craft and execute a comprehensive influencer marketing strategy that aligns with brand and marketing goals
  • Identify, assess, and build relationships with relevant industry influencers and press contacts
  • Develop and implement comprehensive public relations strategies to enhance the organization's image and reputation
  • Collaborate with internal stakeholders (brand marketing, content marketing, paid & organic media) to ensure influencer activations support and complement overall brand strategies
  • Set and develop influencer marketing standards and best practices for the brand
  • Stay up to date on industry trends, emerging platforms and new influencer marketing opportunities

  1. Campaign Planning & Implementation:
  • Plan and manage influencer marketing campaigns from concept to execution, ensuring alignment to brand positioning and resonance with target audiences
  • Identify and outreach to potential influencer partners on behalf of the brand, own relationships with all contracted influencers
  • Create influencer marketing toolkits and content briefs for influencer sourcing, collaborate with influencers to produce engaging, authentic content
  • Craft press releases, media kits and other materials to effectively communicate key brand messages and increase visibility
  • Organize and manage product requests pertaining to seedings, mailings and content contracts
  • Review all influencer content for accuracy against brief and brand values
  • Plan and execute brand and media events (influencer / consumer-facing events, press conferences, interviews, and media briefings) to generate publicity and increase awareness

  1. Performance Analytics:
  • Track and analyze influencer campaign performance, providing insights and recommendations for continuous improvement
  • Measure ROI of influencer marketing initiatives
  • Develop post campaign reporting to share with key internal stakeholders
  • Monitor media coverage to identify trends and opportunities for proactive and reactive media engagement

  1. Compliance and Contracts:
  • Ensure influencer compliance with FTC guidelines, company policies and brand guardrails
  • Manage contracts, negotiations and compensation for influencers

Job Requirements

Skills Required:

  • Attention to detail and ability to multi-task in a deadline driven environment
  • Exceptional communicator – able to clearly and concisely articulate vision for inter and intra department partners
  • Strong understanding of media landscape including influencer, social, event, PR, grass-roots and direct to consumer marketing
  • Proven experience in influencer marketing with a track record of successful campaigns
  • Established direct relationships with network of influencers of varying scale
  • Strong understanding of social media platforms and influencer culture
  • Exceptional communication and negotiation skills
  • Proficiency in analytics and campaign performance measurement

Qualifications:

  • 4+ years of influencer marketing or PR experience
  • Bachelor's Degree in Business, Marketing, Communications or directly related field
  • Retail or multi-unit experience preferred
  • Existing relationships with industry relevant press and media outlets

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